I ’ve been going through some of my old magazines, and came across the October 2013 edition of Wired that concentrated on, principally, the wisdom of junk food. I mean, it’s actually relatively emotional.

Do n’t solicitude – esteeming the wisdom behind the stuff does n’t restate to “ So, we should completely eat it all! ” I ’m not doing an about- face.

What I would like to do, still, is talk about commodity that I saw in respects to the creation of a “ lo- swab ” and “ no- swab ” interpretation of, well, swab

inordinate swab consumption was linked to2.3 million deaths worldwide in 2010. That’s horrible news if you ’re an average sodium- loving American but veritably good news if you be to be in the swab- relief business. Although fake mariners are nothing new – products like Nu- Salt, AlsoSalt and NoSalt have been on the request for times – the technology being used by Nu- Tek swab is new. Traditionally, swab relief manufacturers have removed the sodium chloride, replaced it with potassium chloride, and used precious flavor enhancers to mask the bitter metallic taste of the cover mineral. But Sam Rao, Nu- Tek’s principal inventor, developed another process, which marries the potassium chloride, within a single demitasse, with an organic acid that blocks its bitterness. The result is a seasoning with as important as 50 per cent less sodium than regular swab but all of the saltness.

“ It’s a veritably simple, elegant result, ” Nu- Tek chairman and Susurrus Don Mower says. “ You can apply it to a broad range of products, whether it’s reused meat, dairy products, crapola
or gravies. ”


Since the Minnesota- grounded company started dealing its potassium chloride to the food assiduity three times agone
, it has developed a network gauging six mainlands and further than 40 countries. before this time, Bill Gates championed Nu- Tek on his blog. “ We ’ve seen a shaft in interest, ” Mower says. “ A lot of people have put a stake in the ground, saying they ’re going to achieve reduction pretensions by 2015. ” Sounds good to us so long as the stuff still holds presto to the hem of a margarita. ”

When you suppose about this, it’s actually veritably revolutionary – the capability for people to admit the same taste benefit from simply half the swab. People could eventually use lower swab, still admit the same taste, and not have to change a thing about their everyday lives.

Because that’s the point. The consumer does n’t need to change a thing – you can keep buying the same foods you ’ve always enjoyed, eating them in the same amounts in which you ’ve always enjoyed them, without having to feel guilt or a coercion to change.

In proposition, this sounds like a great thing! lower damage done to the regular consumer with the same habits! lower need for croakers
to tell their cases to change their eating habits! Now, as everyone in the food assiduity changes over to this technology, all the packaging is now going to say “ Now with LESS SALT! ” And that guilt you formerly felt, that made you decide to begin phasing that item out of your diet might now be gone. You know, because the product is healthier, now.

The same thing goes for the no- sugar sugars, the no-fat fats, all of it. At no point in time have we ever gotten a “ cover ” intended to cut our consumption of a mischievous component that has actually served us in the end. For crying out loud, margarine was supposed to take us off of adulation, and that crack up killing us. switching out fats for, uh, other fats has left us battling with cancers. Again. switching out sugar for aspartame has well, you get the picture.

This is a veritably special kind of reused food trap. It’s not relatively healthwashing – the act of marketing commodity with a lot of negative rates as “ healthy ” because of one minor positive quality – or is it?

While I ’m sure it seems like the ideal that the quantum of swab would change in a food, thereby making the food healthier, I suppose we ’ve got to look at this a little bit deeper.



Swab infrequently acts alone – swab is, without fail, nearly always in musicale with sugar or fat. innumerous books have come out in the once linking the three together, and for good reason – not only do the ecstatic passions that foods with these three constituents bring about beget an addicting feeling for some( hell, numerous), but they also come linked with the metabolic triad type 2 diabetes, heart complaint, and stroke.

recently, from some of the exploration I ’ve been reading and some of the reading I ’ve done, it’s sounding lower and less like medical wisdom has as important as a handle on what causes that triad as we allowed
. As important chatter as there was about swab causing heart complaint, it could veritably well be possible that sugar is what’s doing the trick.

So, tell me – in a food that has “ reduced ” swab, the same quantities of fat and sugar, and a nice new marker encouraging you to feel less guilt about your purchase, tell me are you really more off buying a food that still potentially facilitates an dependence , still has other constituents that can beget damage, and still makes you want indeed saltier foods? Because, just like with any other item, if you ’re consuming it because you ’re chasing a high, you ’re going to need further and further of it after time.

In a world that preaches “ everything in temperance, ” the food assiduity is still doing everything it can to make sure that you noway develop( or maintain) any tone control, thereby doubling down on the idea that “ particular responsibility ” is what determines the health of the consumer. They just make succulent foods, and the consumer should know more. perhaps we should just “ know more ” by not buying it at all – low- swab, faux- swab, or not.

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